Bai

Objective

Create a high value, strategic promotion to encourage multiple purchases of Bai Beverages in one shopping visit while also aligning with their post Holiday “30 Days of Fitness” strategy.

Solution

An alliance with Spafinder Wellness 365, one of the  nation’s leading authorities on all things health and wellness with more then 25K locations including: Cross Fit, Curves, Yoga Studios, Pilates Studios, Wellness Centers and more.  Consumers who purchased three Bai Bottles in one shopping visit were able to receive a $20 Gift Certificate good on all goods and services at Spafinder’s network of locations.