BONGRAIN CHEESE

Objective

Gain distribution at Walmart for Bongrain in the spreadable cheese category and appeal to an 18-49 year old male “football watching” audience.

Solution

A licensing relationship with TGI Friday’s to leverage their distinct branding, advertising spend and universal appeal amongst the key demographic segment to create a whole new line of dipping cheeses in three distinct cheddar varieties.  The strategy resulted in the product finding national distribution in less than a year.

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