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A high-value incentive that would appeal to 18-34 year old males to help increase online sales.


An alliance with GameFly, the nation’s leading online video game rental company marketing to 18-34 year old males. Through this relationship, Pizza Hut was able to offer every consumer who purchased a Pizzone online the opportunity to receive a FREE Month of Unlimited Game Rentals (home delivered, 2-at-a-time, a $22.95 value) instantly from their order confirmation page as well as a chance to win gaming related prizes in a “Gamer Fantasy” sweepstakes. GameFly benefited from Pizza Hut’s robust advertising spend and customer experience, thereby enabling them to generate trial and new customer acquisition.