SCHICK QUATTRO FOR WOMEN

        Click image to enlarge.

Objective

Create a program that would add value to the Schick Quattro for Women package and help break through shelf competition by motivating Target and Walmart to feature the product on displays.

Solution

Partnered with Unilever – who was launching their Vaseline Total Moisture post-shave product – targeted at the same 18-34 female demographic. As Vaseline was looking to build awareness of their new product, Gamma was able to negotiate a deal where Vaseline provided hundreds of thousands of full size Total Moisture products and created a custom Schick Quattro for Women package to sample the product. This solution provided Vaseline with a no-distribution-cost sampling program to their desired audience and provided Schick with a $4 added-value item right in a package that aligned perfectly with their product.