SCHICK ST2

Objective

Make a splash in the cluttered disposable razor section of the store while also providing incremental value to Schick’s customers.

Solution

A relationship with Sony Pictures and Fandango’s national theater network provided Schick the ability to use the graphics of the Summer Blockbuster The Amazing Spiderman as well as offer a FREE movie ticket (good on any movie-up to $14.50) with two purchases.  This promotion which was executed through in-packed unique promotion codes and was communicated through Schick’s FSI, POS, social and online media helped Schick generate incremental in-store merchandising, PR, social presence and sales.

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