SVEDKA

Objective

Create a high value incentive targeted at Millennials 21-34 to generate off shelf display while also promoting social responsibility during the key Halloween period.

Solution

A strategic alliance with Uber which allowed Svedka consumers to receive $20 off their first Uber ride through a text to enter sweepstakes. In addition, Svedka was able to garner PR support to expand on their commitment to help consumers “Drink Responsibly”.

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