Create a high value incentive targeted at Millennials 21-34 to generate off shelf display while also promoting social responsibility during the key Halloween period.


A strategic alliance with Uber which allowed Svedka consumers to receive $20 off their first Uber ride through a text to enter sweepstakes. In addition, Svedka was able to garner PR support to expand on their commitment to help consumers “Drink Responsibly”.

Click image to enlarge.