Celebrity & Influencer Marketing

Snoop Dogg, Martha Stewart, Willie Nelson x BIC

This exciting project with BIC involved everybody’s favorite best friends — Snoop Dogg, Martha Stewart, and Willie Nelson. Gamma conceptualized the trios line of specially designed BIC EZ Reach lighters and created an entire multi-faceted advertising campaign around it. No detail was overlooked and the result was nothing short of spectacular.

Brian Baumgartner, Angela Kinsey x Rocketbook

The Rocketbook campaign enlisted the services of Brian Baumgartner and Angela Kinsey, stars of the hit NBC show, The Office, to create an “Office 2.0”. Gamma leveraged the reach of the Office fandom to stir up buzz and drive awareness of the Rocketbook reusable notebook brand.

Miryam Lumpini x BIC

Gamma assisted with the launch of the BodyMark x Bic temporary tattoo pen and executed a subsequent multi-faceted ad campaign. Our star was celebrity tattoo artist Miryam Lumpini.

We pulled out all the tricks for this one. Beyond overseeing commercial production for product packaging and YouTube instructional videos, we developed a never-before-seen AR app. It allows customers to digitally project Miryam’s designs onto their own skin before applying, a first in the field.

We must say, it even blew our minds.

The Kutchers x
Arm & Hammer

To support the launch of Arm & Hammer Essentials
toothpaste, Gamma selected and secured Jenna and Drew Kutcher. The couple engaged in a series of sponsored Instagram and blog posts highlighting the product benefits.

Gamma handled it all: identifying the talent, negotiating terms, contracting, managing Instagram, blog posts and podcasts and a sponsored giveaway.