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    <loc>https://www.gammacommunications.com/what-we-do</loc>
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    <lastmod>2026-02-19</lastmod>
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    <loc>https://www.gammacommunications.com/influencer-marketing</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-05-04</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e850e8bbe1e0d65efa229ff/1585839218430-S6JS3XFR55OXC2NLDO2P/miryam.png</image:loc>
      <image:title>Influencer Marketing (1st draft) - We assisted with the launch of the BodyMark x Bic temporary tattoo pen and executed a subsequent multi-faceted ad campaign. Our star was celebrity tattoo artist Miryam Lumpini.</image:title>
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      <image:title>Influencer Marketing (1st draft) - We pulled out all the tricks for this one. Beyond overseeing commercial production for product packaging and YouTube instructional videos, we developed a never-before-seen AR app. It allows customers to digitally project Miryam’s designs onto their own skin before applying, a first in the field. We must say, it even blew our minds.</image:title>
      <image:caption>We pulled out all the tricks for this one. Beyond overseeing commercial production for product packaging and YouTube instructional videos, we developed a never-before-seen AR app. It allows customers to digitally project Miryam’s designs onto their own skin before applying, a first in the field. We must say, it even blew our minds.</image:caption>
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    <image:image>
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      <image:title>Influencer Marketing (1st draft)</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e850e8bbe1e0d65efa229ff/1587158873474-TZ3FXT7E5VP5RKDLIOPW/The+Kutchers+2.jpeg</image:loc>
      <image:title>Influencer Marketing (1st draft) - To support the launch of the Arm &amp; Hammer Essentials line of toothpaste, Gamma selected and secured Jenna and Drew Kutcher to engage in a series of sponsored Instagram and blog posts highlighting the benefits of the product.</image:title>
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      <image:title>Influencer Marketing (1st draft) - We handled it all: identifying the talent, negotiating terms, contracting, managing Instagram, blog posts and podcasts and a sponsored giveaway.</image:title>
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  <url>
    <loc>https://www.gammacommunications.com/high-value-strategic-offers</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-04-27</lastmod>
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      <image:title>High Value Strategic Offers (Original) - To incentivize customers to purchase multiple bottles of Bai in single shopping visits while aligning with their “30 Days of Fitness” campaign. We partnered with Spafinder and their extensive network to offer a $20 Gift Certificate redeemable at any of their more than 25,000 locations.</image:title>
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      <image:title>High Value Strategic Offers (Original) - Using Receipt Rewards Mobile Fulfillment, customers were able to instantly get their $20 credit.</image:title>
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    <loc>https://www.gammacommunications.com/public-relations</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-04-27</lastmod>
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      <image:title>Public Relations - Svedka wanted to reach out to the millennial market. We partnered them with Uber to offer a $20 ride credit with the purchase of Svedka. Not only were we able to create a highly valued incentive for Svedka’s customers, but also to add weight behind the phrase “Drink Responsibly”.</image:title>
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      <image:title>Public Relations - Customers purchased Svedka and received this promo flyer. They were prompted to download Uber and enter the promo code “SVEDKA” to redeem their credit.</image:title>
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  <url>
    <loc>https://www.gammacommunications.com/shopper-marketing</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-05-04</lastmod>
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      <image:title>Shopper Marketing (Original) - Dole wanted to reach out to their customers and urge them to think outside the box when considering their product.</image:title>
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      <image:title>Shopper Marketing (Original) - We partnered Dole with Tabasco to create a campaign around Tailgate Season, featuring joint recipes, coupons, and display features, to create a sweet and spicy new image.</image:title>
    </image:image>
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  <url>
    <loc>https://www.gammacommunications.com/entertainment</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-05-04</lastmod>
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      <image:title>Entertainment - Pop Chips wanted to break through the shelf competition and stand out. We knew what would “wow” customers and decided to partner Pop Chips with Fandango. Gamma incorporated a license with the Star Wars mega-franchise to create “Galaxy Puffs”, Pop Chips in the shape of customers’ favorite characters.</image:title>
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      <image:title>Entertainment - We created a purchase incentive where customers who bought two packages of Pop Chips received a $5 credit to movie tickets on Fandango. The result was a highly successful promotion with strong sales, social media interaction, and a high redemption rate. Oh, and the chips were cool too.</image:title>
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  <url>
    <loc>https://www.gammacommunications.com/strategic-sampling</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-07-31</lastmod>
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  <url>
    <loc>https://www.gammacommunications.com/cause-marketing</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-05-05</lastmod>
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    <loc>https://www.gammacommunications.com/contact</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2026-02-19</lastmod>
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  <url>
    <loc>https://www.gammacommunications.com/experientialmarketing</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-05-05</lastmod>
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    <loc>https://www.gammacommunications.com/public-relations-1</loc>
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    <lastmod>2021-04-27</lastmod>
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      <image:title>Production (Original) - Gamma has expanded its capabilities to incorporate Production which includes: Creative Storyboard and Copy Strategy, Videography/ Photography,  Editing, Location Scouting, Talent Acquisition and  Casting, Crew and Budget Management, and Production Scheduling.</image:title>
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  <url>
    <loc>https://www.gammacommunications.com/team-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-04-29</lastmod>
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      <image:title>Our Team (Copy)</image:title>
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    <image:image>
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      <image:title>Our Team (Copy)</image:title>
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      <image:title>Our Team (Copy)</image:title>
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  <url>
    <loc>https://www.gammacommunications.com/public-relations-1-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-05-04</lastmod>
    <image:image>
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      <image:title>Production - We conceptualized and facilitated a national campaign featuring Tia Mowry to launch the new BIC Kids Coloring line. Gamma took care of the creative storyboard and copy strategy, videography/photography, editing, location scouting, talent acquisition and casting, crew and budget management, and production scheduling. We do it all.</image:title>
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      <image:title>Production</image:title>
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    <image:image>
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      <image:title>Production</image:title>
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  <url>
    <loc>https://www.gammacommunications.com/influencer-marketing</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-05-05</lastmod>
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    <loc>https://www.gammacommunications.com/shopper-marketing-1</loc>
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    <lastmod>2023-05-31</lastmod>
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      <image:title>Celebrity / Influencer Marketing (Copy) - This exciting project with BIC involved everybody’s favorite best friends — Snoop Dogg, Martha Stewart, and Willie Nelson. Gamma conceptualized the trios line of specially designed BIC EZ Reach lighters and created an entire multi-faceted advertising campaign around it. No detail was overlooked and the result was nothing short of spectacular.</image:title>
      <image:caption>With BIC, we launched into a new celebrity partnership with Snoop Dogg and Martha Stewart. We aided in the conceptualization and logistics of the Martha Stewart and Snoop Dogg lines of specially designed BIC EZ Reach lighters.</image:caption>
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      <image:title>Celebrity / Influencer Marketing (Copy) - Gamma assisted with the launch of the BodyMark x Bic temporary tattoo pen and executed a subsequent multi-faceted ad campaign. Our star was celebrity tattoo artist Miryam Lumpini.</image:title>
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      <image:title>Celebrity / Influencer Marketing (Copy) - We pulled out all the tricks for this one. Beyond overseeing commercial production for product packaging and YouTube instructional videos, we developed a never-before-seen AR app. It allows customers to digitally project Miryam’s designs onto their own skin before applying, a first in the field. We must say, it even blew our minds.</image:title>
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      <image:title>Celebrity / Influencer Marketing (Copy) - To support the launch of Arm &amp; Hammer Essentials toothpaste, Gamma selected and secured Jenna and Drew Kutcher. The couple engaged in a series of sponsored Instagram and blog posts highlighting the product benefits.</image:title>
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      <image:title>Celebrity / Influencer Marketing (Copy) - Gamma handled it all: identifying the talent, negotiating terms, contracting, managing Instagram, blog posts and podcasts and a sponsored giveaway.</image:title>
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