Bob Evans x Jarritos x Fanatics
Jarritos aimed to strengthen its presence in the general market around the Big Game, while Bob Evans focused on engaging Hispanic audiences.
To support both goals, Gamma developed a strategic partnership between Bob Evans — a leading name in farm-fresh comfort food — Jarritos — the #1-selling Mexican soda brand in the U.S. — and Fanatics, the global leader in licensed sports merchandise. Together, they launched a limited-edition, fan- and sports-focused promotion.
The campaign ran in key retailers including Meijer, Giant Eagle, Publix, and Kroger, featuring in-store marketing such as refrigerator aisle wobblers, shelf talkers in the beverage section, and bottle neckers. It was also supported through digital efforts, including social media and email banners, website displays, and branded social posts.