3M engaged Gamma to help bring its Scotch brand's 100th anniversary celebration to life through a fully integrated retail and digital campaign designed to drive visibility, engagement, and in-store sales.

The result was a 360 national program that included custom branded Scotch 100 point-of-sale with a gift with purchase offer valid for both in-store and online purchases, influencer amplification on socials, click-to-cart interactive microsite and in-store media across key retail accounts, including Walmart Connect as an approved vendor.

Shopper Marketing