Gamma Communications Inc. created and executed an integrated summer campaign between Fanatics and Jarritos aligned with the Club World Cup and Gold Cup. The program amplified Jarritos through Fanatics media assets and positioned the brand at the center of summer soccer moments.

To extend reach and cultural relevance, Gamma secured soccer legends and current players including Freddy Adu, Giuseppe Rossi, Ramon Morales, Kristine Lilly, Matt Turner, Taylor Twellman, and Sam Meza to deliver culturally relevant social content that resonated with both mainstream soccer audiences and Jarritos’ core Hispanic demographic.

Powered by Gamma’s proprietary Receipt Rewards digital verification platform, the campaign paired real-time sales tracking with a strategic $25 Fanatics digital gift-with-purchase incentive. The result was millions of impressions, measurable retail impact, and strong ROI—all achieved through a digital-first partnership without the need for a traditional sponsorship investment.