Post-it x Fandango
3M partnered with Gamma to develop a Back-to-School season campaign designed to drive sales for the Post-it brand. Leveraging an existing relationship with Fandango, Gamma secured a strategic partnership for the 2026 season, extending the campaign’s reach and impact.
Throughout the program, Gamma provided biweekly performance reporting to track campaign performance and inform ongoing optimizations. The team also collaborated closely with the Post-it brand on creative development, producing eye-catching in-store POS visuals that brought the Back-to-School campaign to life and strengthened retail presence.
