Church & Dwight was looking for a tactic to raise awareness about the benefits of their hair supplement brand, Viviscal, amongst women 45-55 going through menopause. Gamma Communications solved this by developing and executing a strategic cause-marketing partnership with Let's Talk About Menopause, a star studded 501(c)(3) nonprofit organization, focused on providing education and support for women going through menopause.

Gamma secured the partnership and was responsible for integrating Viviscal into LTM’s OOH media, podcasts, gala, newsletter, and social channels, leveraging the collaboration to raise awareness and drive retail donations for LTM.