Celebrity Marketing
Gamma prides ourselves on our strong relationships with big name talent agencies and managers, allowing us to connect our clients with partners who amplify their messaging with their recognition and thought leadership. We negotiate the best in class contracts for our clients to ensure high ROI at a low price to enrich your content strategy.
Snoop Dogg, Martha Stewart, Willie Nelson x BIC
This exciting project with BIC involved everybody’s favorite best friends — Snoop Dogg, Martha Stewart, and Willie Nelson.
Gamma conceptualized the trios line of specially designed BIC EZ Reach lighters and created an entire multi-faceted advertising campaign around it.
No detail was overlooked and the result was nothing short of spectacular.
Brian Baumgartner, Angela Kinsey x Rocketbook
The Rocketbook campaign enlisted the services of Brian Baumgartner and Angela Kinsey, stars of the hit NBC show, The Office, to create an “Office 2.0”. Gamma leveraged the reach of the Office fandom to stir up buzz and drive awareness of the Rocketbook reusable notebook brand.
Katie Ledecky x Simone Manuel x BIC x Soleil
Gamma created an impactful campaign for the launch of BIC's Soleil Sensitive Advanced "Water Activated" razor during the Spring - Summer drive period.
Gamma identified the Olympics as the big Summer event. As swimmers shave their bodies for better aerodynamics, Gamma leveraged two of the most iconic Olympic women swimmers, Katie Ledecky and Simone Manuel, as the celebrity partners for the “Soleil Sensitive Advanced” campaign and also signed BIC on to be an official partner of USA Swimming.
By securing 2 years of services with all three entities, it enabled BIC to create an "Olympiquesqe" campaign for a fraction of the dollars of partnering with the US Olympic Committee and Team USA, with the same impact.