Strategic Sampling

We create unique sampling programs to ensure that our clients reap the rewards of targeted brand exposure. We utilize these programs to mobilize consumers, and provide our clients with integral information about their audiences to better inform current and future marketing efforts.

MuscleTech

Gamma increased awareness and trial of MuscleTech EUPHORiQ Pre-Workout with adult athletes in US markets, and drove consumers to Amazon and MuscleTech.com to purchase.

Through a network of 215 strength focused gyms in key regions, Gamma managed the distribution of 50,000 MuscleTech™ EUPHORiQ™ Pre-Workout samples and repurchase coupons and conducted digital surveys to gage consumer interest in the product and purchase intent.

Breyer’s

Breyer’s wanted to encourage trial and build awareness of Breyer's new Mango and Dulce de Leche flavors amongst Hispanic moms.

Through Census data, Gamma identified and distributed 50,000 Breyer's Buy 1, Get 1 Free coupons at daycare and preschools centers in areas that over indexed with Hispanics and created sweepstakes incentives giving the daycare centers and moms the opportunity to win ice cream parties for filling out surveys.

Munk Pack

Munk Pack wanted to generate trial and awareness amongst key demographic of health conscious women.

Gamma distributed 100,000 samples and re-purchase coupons of Munk Pack Keto Nut & Seed bars to yoga students, by leveraging yoga instructors as brand ambassadors, in the Midwest, Northeast, and Southeast markets to grow its popularity and brand recognition across this demographic.