Shopper Marketing
A cross-functional discipline designed to improve business performance by using actionable insights to connect with shoppers and influence behavior along the path to purchase.
Brownie Brittle x Vudu
Gamma created a program to support Brownie Brittle's new gluten free offering at Walmart and encourage pantry loading.
A partnership with Vudu by Fandango where Brownie Brittle offered consumers a Free Movie Rental (up to $7 value) with the purchase of 3 Brownie Brittle products in a single transaction.
The program resulted in a ~15%+ redemption and positive consumer sentiment on social media.
Knorr x Hellmann's x Lipton x Fanatics
Gamma’s goal was to amplify Unilever’s already existing Superbowl ad buy at retail with football related offer to encourage pantry loading.
Gamma created a partnership with Fanatics.com offering consumers a $10 e-gift card with a $10 spend on any Hellmann's, Lipton or Knorr product. The offer was also pushed through Fanatic's NFL related media channels to broaden the reach.
BIC "Back to School" Cash
We needed to encourage larger basket purchases across the BIC Stationary Portfolio during the key "Back to School" season.
Gamma created a custom, branded promotion where customers could get a $5 Back to School Cash Visa e-Gift card when they spent $15 dollars on any BIC Stationary product and overlayed a Kids in Need Foundation cause overlay to add depth to the program.