Cause Marketing

Building brand equity by doing good. We connect brands with strategic causes because we believe brands should care about more than their bottom line.

Estée Lauder x Bali

In order to push the Bali “Concealer” brand, we knew we needed an instantly redeemable, in-store purchase incentive. With that in mind, we reached out to our partners at Estee Lauder and asked them to provide us with a little something special.

And just like that, Bali customers were automatically awarded a “Pure Color Lipstick”as a gift with purchase of the “Concealer” bra.

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Culturelle Probiotics x &Mother

The goal was to conceptualize a meaningful campaign to speak to Culturelle Probiotics key "Mom" demographic during Covid when women were being forced to leave the workforce.

Gamma developed cause marketing relationship with &Mother, a company dedicated to breaking the barriers that limit a mother's choice to pursue and thrive in both career and motherhood.

The #journeywithin campaign brought together the probiotic health and motherhood communities and was featured at events, on social media, and through in-store activations to name a few.