Experiential Marketing
Connecting brands to consumers through memorable experiences meant to generate buzz and actively engage your desired audiences.
Brownie Brittle
Brownie Brittle was looking for a unique way to generate PR worthy buzz and engagement in key West Coast Markets.Gamma conceptualized a guerrilla marketing push to bring samples to LA areas specifically outside of cannabis dispensaries.
Using the momentum of 4/20 and thoughtful slogans, we mobilized consumers to try, and then buy, Brownie Brittle.
Genexa
Generate buzz and brand awareness in key markets to support Genexa's clean medicine products.
Gamma leveraged its network of street teams to distribute coupons and drive product awareness to consumers around transit hubs and high traffic locations in 4 cold weather markets including New York, Baltimore, Washington DC and Detroit.
With 100K+ product coupons distributed, Genexa received over a 5% redemption and tremendous social media engagement.
Q Mixers x High Ball’r
Q Mixers was looking for a bespoke event to generate buzz and engagement with key on-premise account personnel.
Gamma delivered by bringing high profile influencers and industry leaders to an iconic Hamptons home for an immersive cocktail and lobster experience.
Gamma produced all aspects of the brand activation which included: location scouting and securing, catering, DJ, staffing, transportation, influencer and social strategy, PR, and increased distribution with key targeted accounts. The event resulted in new accounts, heightened social presence and engagement and PR.